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Italy left shame-faced by baby-making campaign

The annoying campaign, directed during reversing a country’s disappearing birth rate, facilities fear-inducing messages such as: “Beauty has no age. But flood does,” alongside an design of a lady holding an hourglass.

“Fertility is a common good,” reads another.

Another design – of dual pairs of feet adhering out of a bed – reads: “Young parents. The best approach to be creative”.

The debate also targets masculine fertility, with a aphorism “Male flood is many some-more exposed than we competence think” using alongside a design of a ebbing banana peel.

The twelve promotional adverts are partial of a debate by a Health Ministry in a lead-up to Italy’s initial ‘Fertility Day’ on Sep 22nd.

The special day, during that state-sponsored events will be hold informing people about family planning, was announced recently by Health Minister Beatrice Lorenzin.

Among a initial people to lambast a debate was author Roberto Saviano, who pronounced it was “an insult to all: those who are not means to conceive, and those who would like to, though do not have jobs”.

Italy’s girl stagnation rate is over 35 percent.

Meanwhile, Italy’s birth rate has some-more halved given a ‘baby boom’ of a 1960s, with a series of births descending to 488,000 in 2015 – fewer than in any other years given a complicated state was shaped in 1861.

Lorenzin warned in May that unless something is finished to retreat a trend, afterwards a nation would face “an apocalypse”, with fewer than 350,000 births a year in 10 years’ time – 40 percent reduction than in 2010.

Italian women give birth to 1.39 children on average, compared a 1.58 normal opposite a EU.

One of a categorical things interlude them from carrying some-more is a drastically low rate of appearance of women in a workforce.

“There is no pledge of an income for citizens; and many will not consider about starting a family unless they have a job,” Elisabetta Addis, an economist and demographics consultant during a University of Sassari, told The Local in May.

Read more: Why Italy’s confronting a birth rate apocalypse

And compared to countries like France, small has been finished to kindle a birth rate in other ways, such as giving women with children a coherence to work and assistance with child care.

Article source: http://www.thelocal.it/20160901/italy-embarrassing-baby-making-campaign-backfires